Delivering Data Before the Expiration Date

Perishable branded products like orange juice face constant competitive pressure from both local and national marketers, as well as from the calendar.

That’s why Market Track is critically important in helping a major brand monitor competitive advertising activity, particularly super-low pricing activity that requires a quick response to avoid expiration date concerns.

Market Track delivers analytical reports on current competitive advertising by all markets and regions to the product level.

This way, emerging trends and successful niche products are quickly spotted – in time for proactive distribution shifts and effective temporary markdowns.