Market Track covers all major retail channels and product categories. We monitor these retail channels’ print and online advertising activity. From drug to department to grocery, we continually collect and enter print and online feature information. This includes over 9,000 retailer and market combinations and nearly 200 retail Web sites across the U.S., Canada, Puerto Rico and many Latin American countries.
The breadth of our product category coverage is also expansive. We essentially record “cover-to-cover” data for ads within the above channels. Our largest bodies of knowledge and category information include, but are not limited to, the following:
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