Finding Needles in the Information Haystack

A manufacturer of health and beauty products felt they had the in-house capability they needed to track all competitive activity.

But when Market Track notified them of a key competitor’s new product introduction in several markets they missed, they took a second look – and realized that they would need to double their support staff to keep up with the competitive monitoring workload.

Now they rely on special e-report alerts whenever Market Track spots new product introductions or unexpected competitive activity.

And that’s not all. Market Track also reports on FSI coupon activity, providing complete analysis of competitive marketing strategies.