When manufacturers utilize Market Track’s services, they have the information to achieve sales goals and set themselves apart from the competition through better market intelligence and decision making.
Field Sales and Sales Management
- Compare different accounts’ ad share and price points for your products to maximize sell through and ROI.
- Leverage promotional price data to support recommendations for upcoming promotional activities.
- Understand your competitors' product distribution, assortment and pricing tactics.
- Determine impact of an ad by integrating POS data.
- Pinpoint factors that affect lift, including page position, price, adjacencies, overlays and competitive activity.
- Utilize customized reporting capabilities for additional data integration.
- Anticipate a competitor's upcoming events through analysis of historical ad performance.
Brand Management and Marketing
- Evaluate advertised brand share in key product categories versus competitors.
- Understand external influences on an advertisement's performance such as pre-emptive timing that results in pantry loading and dilutes the sell-through for your brand.
- Protect brand equity and monitor overall presentation to consumers.
- Reference historical information to plan upcoming promotional events.
- Conduct post promotion analysis to determine impact of feature ads and competitive brand ads influence.
- Review promotional trends for a particular category vertical or trade class.
Financial and Legal
- Secure proof of performance to monitor trade fund investment and prepare for meetings and annual business reviews.
- Manage Minimum Advertised Pricing (MAP) agreements with retail partners.
- Monitor proper brand message and logo usage.
- Provide historical advertisement archive for audits and compliance resolution.
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