Saving $2 Million in 2 Hours

A national home center requested a significant budget increase from a leading lawn products company over the current year. In return for the increased budget, the retailer agreed to provide additional ad placements.

With sales flat, the manufacturer turned to Market Track to evaluate their advertising performance for the two previous years.

They found that historically, sales were stronger with fewer, more prominent ads instead of smaller, more frequent ads.

With this information, the manufacturer worked with the retailer to develop an ad program to drive sales that emphasized product placement and ad size rather than ad frequency.

The bottom line? With a better ad strategy in place, the manufacturer avoided a $2 million increase in ad spend while still increasing sales the following year.