- Are you aware of how online promotions are being leveraged as an extension of traditional print promotions?
- Do online promotional strategies complement overall merchandising strategies in print and in-store?
- Are online promotions used for strategic positioning or as quick responses to competitive activity?
- What percentage of online promotions is geared toward driving traffic to stores versus immediate purchase?
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How much influence does the online space have on consumers and their purchasing decisions today? A great deal and it’s increasing.
The growth rate of online sales dwarfs overall retail sales these days while research indicates that over 50% of purchases are influenced by online activity. As online promotional space grows more valuable by the minute, Market Track’s Online Coverage provides the critical insight businesses need to understand and capitalize on Web-based advertising opportunities.
Market Track’s FeatureVision®, a tool our clients depend on to monitor print promotions nationwide, also captures online product and promotion data. Our online media capture enables businesses to build cohesive, informed print and online promotional strategies that deliver the very best return on advertising spend.
Online Coverage Fast Facts
- Captures information from nearly 200 e-retailers and traditional retailer Web sites.
- Covers 70% of the retailers that generate $300 million or more in annual e-commerce sales.
- Gives businesses the ability to compare online activity with data on traditional print media, such as weekly inserts, ROP and more.
- Provides access to current and historical Web pages in order to compare online advertising strategies, focus and velocity of change.
- Enables detailed tracking of individual promotional offers including full data, product description, price, size, terms, etc.
To learn more about Market Track’s Online Coverage, read our product sheet, request our most recent Perspective™ article on the topic or call 800-235-3781 to speak with Market Track today.
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