Effective application of Market Track’s data and reporting solutions assist retailers in making fact-based proactive decisions, rather than relying on visceral feelings.
Advertising and Marketing
- Estimate market and category ad spending through monitoring of competitive ad frequency, drop dates, page counts, density and page space allocation by category.
- Replace the ad "war room" with a historical, searchable competitive Digital Ad Image Archive.
- Reference historical information to more effectively plan upcoming promotion events.
- Perform ROI analysis by space, price point and brand.
- Maximize return on advertising investment and use of manufacturer promotion funds through effective pricing, promotional themes & overlays and product assortment.
Merchandising
- Evaluate product selection and price points for key departments on a regular basis.
- Review pages allocated by department and product category to understand advertising and merchandising opportunities.
- Benchmark a competitor's key advertised products.
- Forecast competitive promotions by reviewing industry trends.
- Integrate data for comprehensive sales lift analysis.
Financial and Legal
- Provide your vendor community with automated proof of performance to maximize trade fund allowances and prepare for annual business reviews.
- Access item-level promotional data to understand competitive pricing and the related impact on an item's performance as well as monitor adherence to price guidelines.
- Maintain competitive price points to optimize in-store traffic and profitability.
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