Market Track's indispensable feature advertising and promotional price monitoring services help hundreds of top manufacturers and retailers understand the competitive promotional environment, and then make the critical business decisions necessary to manage product categories, protect their brands, manage trade promotion funds and drive sales.
Market Track’s Engagement Model – Built Around You
Market Track doesn’t simply throw software tools or reports at a client’s challenges. We spend time to understand exactly what business issues and objectives you are trying to address. We then customize a solution that incorporates the optimum blend of our extensive market data, software applications and expert analysis to get the job done.
Tools That Make A Difference
Clearly many business issues require applications that ease the burden of assimilating and making sense of vast amounts of data. At Market Track, we leverage multiple tools that target very specific business needs.
FeatureVision®
Market Track's proprietary Web-based promotional and competitive analysis tool is an intuitive application with numerous report formats that place retail pricing and promotional information right at our clients' fingertips.
FeatureVision® enables users to generate customized reports based on an array of selection options, including categories, brands, price ranges, retailers, markets and dates. The application also includes a digital ad image archive database with specific report formats, accessible directly from the home page, or via hyperlinks embedded in product detail and summary reports. Market Track's databases are updated daily with the most recent pricing and promotional information.
Our comprehensive report offerings are easily customized to a user's individual category, geography and retailer of interest, and enable over 1,500 options to display share of voice, ad schedules, trending, detailed pricing, retailer comparisons and market versions. No other company provides the resources to comprehensively track promotional activity so thoroughly or so easily.
FeatureVision® Monitor
For clients that don’t require the ability to run their own analyses but simply want to define a set of scorecards and reports, FeatureVision® Monitor is the perfect solution. A select number of Market Track’s most effective monitoring reports can be distributed via e-mail to the client’s defined distribution list with hyperlinks to full-color digital ad images.
Advanced Analytics
Lack of data is rarely an issue for executives trying to make critical business decisions — but determining the key insights driven by the data may be a challenge. The difference in data and insight often can only be found via more advanced tools that facilitate multi-dimensional analysis of causal data. Market Track’s Advanced Analytics delivers this capability through an advanced Business Intelligence toolset that allows clients to easily dissect causal factors in great detail and link this information with other key information.
