Measured Steps Lead to Climbing Results

With lagging sales, one major ladder manufacturer turned to Market Track to find ways to make their retail advertising budget more effective.

A 2-year historical review of their retail ad program overlaid against actual sales revealed that their current event-based ad program was less effective than they had believed.

Although sales spikes accompanied the big, splashy ads they were using, analysis showed that a higher frequency of smaller ads actually produced more sales over the long run.

The manufacturer was able to take these findings to their retail partners, retool their ad program to increase the frequency and become more top-of-mind when their direct customers were ready to buy.